This Aquaculture Common Issues Group (ACIG) bite-size meeting will explore the current UK market for farmed seafood products and look at positive ways to engage shoppers.
Date and time: Wednesday 24 June. 2.00pm – 3.30pm. (BST)
Group: Aquaculture Common Issues Group
Theme: Farmed seafood – the market and perceptions
It is estimated that farmed seafood currently makes up 55% by value (38% by volume) of the UK top five best-selling seafood species and this share continues to grow. This Aquaculture Common Issues Group Bite-size meeting will explore the current UK market for farmed seafood products and look at positive ways to engage seafood shoppers through marketing to address misconceptions around aquaculture products, as well as look ahead to future developments.
Speakers:
- Richard Watson, Market Insight Analyst, Seafish. Richard will talk about the Market Insight service provided by Seafish; long-term seafood consumption and aquaculture trends; the impact of COVID-19 on the seafood market and aquaculture species, and the seafood market post COVID-19.
- Anette Zimowski, Head of International PR, Norwegian Seafood Council. Anette will talk about communicating sustainable aquaculture, using examples from their work in Norway (and in their biggest salmon markets) to illustrate how they work to change misconceptions and negative coverage of salmon farming.
- Neil Auchterlonie, Chair of the Seafood 2040 programme. Seafood 2040, through the Seafood Industry Leadership Group and the Aquaculture Leadership Group, is an all-sector roadmap with an ambition for a sustainable and thriving seafood industry. Neil will discuss the priorities within the strategy drawing from the three key foundation principles of collaboration, science and best practice.
Register today for the event
For further information contact Karen Green:
T: +44 1480 431500 M: +44 7515 993499 E: Karen.green@seafish.co.uk
